Market Research

Considering entering a new emerging market?
Considering launching a new product or service?
Ignition Group USA will enable you to determine the viability.

Before you invest precious budget and vast resources
marketing, first gain a thorough understanding of your target
market and the competitive landscape.
Only once you, as a marketer, understand your market, can you
effectively identify, reach and engage your highest potential,
most profitable prospect.

We will enable you to assess the viability of launching and marketing your new product
or service through thorough research. This research includes a detailed SWOT
analysis which identifies specific strengths, weaknesses, opportunities and threats.
Pending the extent of the study and the engagement, market analysis may include
interviews or surveys with potential customers. With these interviews or surveys, we
record opinions and other input from consumers regarding interest in the product. The
interviews and surveys comprise the raw data. What makes Ignition Group USA great
is that we carefully analyze that data, converting the data to real information. This
information serves two purposes. Firstly, it enables your company to discover and
understand the target market. Most importantly, it serves as the initial compass to
enable you to identify, reach and engage your highest potential prospect.
Considering entering an emerging market abroad, read our white paper on
selecting and evaluating emerging global markets.